- 1.245 people registered their car.

- Belgium's most important newspapers and magazines announced and covered the stunt.

- More then 70.000 unique clicks on the minisite.

- The Auris Hybrid beat the sales objective by 400%.

- Belgium is ranked second in European Auris Hybrid sales. Not bad for a small country like Belgium.

- And most importantly, we made the most polluting car of Belgium disappear.