With just a mobile application, we created the biggest outdoor campaign in Fiat’s history.

In just a week, more than a million signs were spotted.Fans loved it, experts loved it and users have already chosen it as the best Spanish app of the year.Plus, the app connected people directly with their nearest retailer via GPS, and allowed them to make an appointment for a test drive.Street Evo is already Fiat’s most seen catalogue ever, and will be used as a platform for future launches all over the world.Because traffic signs are everywhere. And so will Fiat.