Cannes Lions

AUTOMOBILE

DRAFTFCB SOUTH AFRICA, Johannesburg / LEXUS / 2011

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Overview

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Credits

OVERVIEW

Outcome

The campaign was run over one weekend. Twenty-eight Lexus cars were sold over Saturday and Sunday, nearly 70% more than Lexus normally sells. But the most exciting part was the fact that 80% of these sales were to competitor drivers.

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