Cannes Lions

AUTOMOBILE

MPG, Madrid / SKODA / 2011

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Overview

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Credits

Overview

Outcome

Over 8,000 people played our Facebook competition and, as the closing date drew closer, a ‘bidding war’ erupted as those at the top end of each scale fought desperately to get as many last-minute votes as possible. And they didn’t just visit the site to play the game: over 12,000 brochures were downloaded and over 100 test-drives requested.In terms of cold hard sales, 132 Fabia vRS models were ordered over the campaign period, helping us to beat our target for the year with 529 orders against a target of 500.

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