Present the Sprinter in a completely fresh and new way, keep the contact and the customer relationship on a very exclusive level and recruit potential customers for a test drive event.

More than 400 letters were printed by a Sprinter. Every print was an individual creation. 120 of them was sent to the main commercial car buyers in a first flight. A second flight will follow. 39% of the recipients watched the video evidence online so far. Key Account Managers reported a great feedback and engaged new customers for test drive events.