Cannes Lions

AUTOMOTIVE SALES

mcgarrybowen, Chicago / CARS.COM / 2013

Case Film
Case Film
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Description

By giving consumers the research and reviews they need, Cars.com took the drama out of car shopping. So in order to make up for the lack of drama, a car dealer introduces a couple to a baby wolf. And its overly protective mother.

From now on, Cars.com will be “ALL DRIVE. No drama.”

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