Cannes Lions

AUTOMOTIVE SALES

mcgarrybowen, Chicago / CARS.COM / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

By giving consumers the research and reviews they need, Cars.com took the drama out of car shopping. So in order to make up for the lack of drama, a car dealer introduces a couple to a baby wolf. And its overly protective mother.

From now on, Cars.com will be “ALL DRIVE. No drama.”

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