Cannes Lions

AVAILABLES

SANCHO BBDO, Bogota / ADA COLOMBIA / 2017

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Overview

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Credits

OVERVIEW

Description

We took all the available billboards around the country and intervened them with available animals that are looking for a home.

Execution

As thousands of animals did not have the way to find family, we decided to give them a chance, joining the Available billboards with Available animals throughout the country, creating AVAILABLE.

A great initiative where we managed to give visibility to our available animals so that could be adopted and also the available billboards could find a Brand to advertise.

Outcome

11 millions effective impacts

80.000USD in free press

85% increase in Adoption

98% increase traffic in website

over 4 Million page views per day

Over 15.500 likes, 8500 shares and 10.800 only in the first week.

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