Cannes Lions
SANCHO BBDO, Bogota / ADA COLOMBIA / 2017
Overview
Entries
Credits
Description
We took all the available billboards around the country and intervened them with available animals that are looking for a home.
Execution
As thousands of animals did not have the way to find family, we decided to give them a chance, joining the Available billboards with Available animals throughout the country, creating AVAILABLE.
A great initiative where we managed to give visibility to our available animals so that could be adopted and also the available billboards could find a Brand to advertise.
Outcome
11 millions effective impacts
80.000USD in free press
85% increase in Adoption
98% increase traffic in website
over 4 Million page views per day
Over 15.500 likes, 8500 shares and 10.800 only in the first week.
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