Eurobest

AVERAGE

BUZZMAN, Paris / BOURSORAMA BANK / 2017

Film
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The film stages an absurd world, where people recommend average things to their close ones : a ""not good or bad, to read absolutely""book, a so-so cruise""for mixed holidays, a tasteless restaurant"...

To finish on this rhetorical question : have you ever recommend something average ? No. Because no one recommends what’s average.

At Boursorama Banque, almost half of the customers comes thanks to the advices of a close relative : this spin is a great way for the brand to demonstrate its superiority and to insist on the power of its recommendations.