In an Avis breakroom, we listen in as two quintessentially New York-sounding employees discuss last night’s Yankees game. Their boss comes in and introduces them to Tom, their new co-worker, who has a thick Boston accent that blatantly aligns him with the Yanks’ No. 1 rival, the Red Sox. We know Bostonian Tom is not going to fit in at this particular Avis because the employees are more than just corporate sponsors—they are die-hard fans.