Position AWARD as the advertising award that takes you places.

The Modern Creative’s Guide to PR photography, complete with 22 page booklet, quick reference chart, information guide and instructional video helps future Award winners deal with the publicity that comes with an AWARD Pencil. It also takes the piss out of our fellow creatives, but only because we deserve it.

The result was a Call For Entries campaign that will not just fade overnight, it will sit on shelves for years to come.

Specifically: The Call For Entries ‘09 Campaign increased Entry Date awareness by 140%.More importantly, time spent with the AWARD brand was up 420% from the previous year.

A couple of people said it was a thousand times better than last year’s campaign.