Cannes Lions
RKCR/Y&R, London / Y&R / 2012
Overview
Entries
Credits
Description
This was an agency initiative intended to help creatives around the world, and to help establish our agency’s digital credentials.
Execution
Keeping on top of awards entries can be frustrating. We designed a website and screensaver which aims to track every award deadline in the world. At t-minuscountdown.com you can download your awards watch list as a screensaver. It appears as a constantly updating colourscape, with award deadlines growing and becoming more agitated as units of time flow around them. It’s built using the Cinder C++ library and Box2D to create physics-based animations that run at a super-smooth 60fps using OpenGL. This creates infinite variations in the transitions that keep the screensaver looking fresh
Outcome
The service has been well received, with around 15,000 downloads of the screensaver. 4,000 page impressions a month, and a growing Twitter following from creatives based around the globe.
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