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Trying to explain what winning awards means to people outside the advertising world is really weird. They don't get why we make such a big deal of it and they usually ask us questions we don't know how to answer.

So, these situations had to portray that exact moment when two people are having a chat as the advertising world and the real world collide. We therefore created illustrations to get the most out of the subtle reactions and looks of characters caught up a confusing (and somewhat awkward) chat.