Cannes Lions

AWARENESS CAMPAIGN

DRAFTFCB SPAIN, Madrid / ACCION CONTRA EL HAMBRE / 2012

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Overview

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OVERVIEW

Execution

We placed The No Hunger Machine in parks, gyms, public areas and offices around Spain.

It was a stunt pedestrians could interact with.

Outcome

People joined the initiative and over 800,000 calories were lost. By running, people helped over 16,000 children all over the world. The message quickly spread on Twitter and Facebook through users around Spain. The idea was recognised and highlighted on blogs and mentioned in traditional media.

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