Cannes Lions
LUCKY GENERALS, London / PADDY POWER / 2018
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In this film we see a football fan who is also a wheelchair user making his way to a game. We follow his match day journey and witness the ignorance of those around him. But our hero remains cheerful despite the less than ideal situations, eventually reaching ‘the best seat of them all’, with his team triumphing and his bet with Paddy Power coming in.
The narrative is told to Spandau Ballet's 'Gold', only with the lyrics humorously rewritten to reveal the real experiences of a disabled football fan, which offers viewers a fresh and insightful perspective on a familiar subject.
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