Cannes Lions

AWAY JERSEY

GARAGE FILMS, Mexico / ADIDAS / 2014

Film
Film
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Overview

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Credits

OVERVIEW

Description

The World Cup shakes every continent every four years and Mexico, a country very enthusiastic about soccer, this celebrations can not pass unnoticed. That’s why Adidas, an official sponsor of the Mexican team decide to launch the away jersey with a campaign as meaningful as it is to live abroad, to leave your people and represent your country to raise up the name of the country. There is nothing better than to show this in the countries that are going to play against Mexico in Brazil 2014.

The production deployment was an amazing work. Filming in three different continents in 18 days, including the postproduction it required three different production teams working simultaneously, the quick investigation of finding a Mexican living in Cameroon, Croatia and Brazil. It wasn’t easy but the reward is completely worth it.

Execution

The production deployment was an amazing work. Filming in three different continents in 18 days, including the postproduction required three different production teams working simultaneously, the quick investigation of finding a Mexican living in Cameroon, Croatia and Brazil. It wasn’t easy but the reward was completely worth it.

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