Cannes Lions
AXA ASSURANCES, Nanterre / AXA / 2018
Overview
Entries
Credits
Description
Julie’s story starts in Nepal while on a humanitarian mission. After a terrible earthquake, she was trapped and severely injured. The AXA team on the ground found her, and the international teams organized her repatriation to give her all the medical and psychological help she desperately needed to make a full recovery.
The story is told from her point of view. It is not just one of repatriation at a time of need, but rather a celebration of resilience and determination, making us discovering how a single individual comes out stronger and more confident from this tragic event. After a long recovery, she went back to Nepal to continue to live the life she chose.
Similar Campaigns
12 items