Response:- 400.000 visits to the Axe Musicstar website.- 40.000 visits to Groupie website.86,000 downloaded the game (via website or facebook).-CTR: 2.3%-Ave. Dwell time 2.43minutesROI 1.23 million incremental cans sold over the course of the 4 month campaignCans sold at approx. 1.5Euros per canAmount spend on marketing approx: 650,000 eurosROI for the campaign: 2.8