in 2013, AXE Launched the AXE Apollo Space Academy, a global competition to send guys to space. The campaign idea 'leave a man, come back a hero' promised that when it comes to attracting girls, nothing beats an astronaut.

In this film, a heroic fireman rescues an attractive girl from a burning building. Once safe, the girl looks longingly into our hero's eyes, but the moment is disrupted by an astronaut who appears nowhere. The girl runs into his arms, whilst a call to action encourages guys to sign up online for a chance to go to space.