Cannes Lions
BARTLE BOGLE HEGARTY, London / LEVER-FABERGE / 2005
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Within a snow-covered log cabin, a young couple are in a state of half undress. The girl, aroused by the guy’s fragrance, can’t resist ripping his shirt open and licking his chest. However, because the Axe Below-0 is so icy cool, her tongue gets stuck fast.
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