The objective of this film is to build awareness of the Below-0, limited edition bodyspray to Lynx/Axe guys aged 18-24 in Europe. Unlike the usual black, seductive packaging, this limited edition variant cues extreme freshness, which is demonstrated in the film. Within a snow covered log cabin, a young couple are in a state of half-undress. The girl, aroused by the guy's fragrance, can't resist ripping his shirt open and caressing his chest. However, because the Lynx Below-0 is so icy cool and fresh, when the girl tries to lick the guy's chest, her tongue gets stuck fast. Now what?