Cannes Lions

AXE DEODORANT

LOWE, Mexico City / UNILEVER / 2006

Awards:

1 Shortlisted Cannes Lions
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"HOMELESS" A homeless person is sleeping on the street , covered with a carton to protect himself from the cold. Immediately, he pulls the carton to cover himself better, revealing that behind him, there is a beautiful woman in sexy underwear, who at once embraces him with her arms and her leg.

At this moment a super appears: New Axe economic size.

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