Cannes Lions
LOWE BULL, Johannesburg / UNILEVER / 2006
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This campaign shows how guys are wasting time with silly activities when rather, they should be getting a girlfriend with the help of Axe.In this spot,our guy who has too much time on his hands, is a master at the art of the drinking game, coinage. He has dedicated many hours to the art of bouncing a coin into various containers. He is so good that he challenges himself with an array of new tricks.
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