Cannes Lions
INITIATIVE MEDIA, Buenos Aires / UNILEVER / 2004
Overview
Entries
Credits
Execution
This idea was conceived to offer the communicational concept multi-point of contacts and technological interaction between the targeted users and the brand. These support elements were: Cell Phones, wide screen interactive with cell phones, internet website and telephones (IVR).
Outcome
There were 50.000 messages at the Creamfields event and the audience was the equal number.
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