Cannes Lions

AXE SENSORIES SHOWER GEL

BBH, London / UNILEVER / 2012

Awards:

2 Silver Cannes Lions
1 Shortlisted Cannes Lions
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Description

Normally Axe films are all about getting the girl. But in this series of 5 films for the Axe Shower gel range with sensory properties, our guys in fact already have the hot girl, and they are demanding. So the role of Axe becomes about keeping up with each girl – to help our guys get the reward that they are after.

A guy with a crushing hangover is being dragged around the shops by his High Maintenance girlfriend. He is juggling her shopping bags whilst walking her annoying dog. The narrator is interrupted when the High Maintenance girl goes for her handbag. She pulls out some lipstick, whilst our guy bends down to pick up some dog poo. Not an easy task for a guy to deal with - but as his girl provocatively applies her lipstick, we know that she is going to show her appreciation for his efforts, which is all he wants.

We then see the secret of our hero’s amazing performance – he used Axe Anti Hangover shower gel to recover from the night before.

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