Cannes Lions

AXE SHOWER GEL

BARTLE BOGLE HEGARTY, New York / UNILEVER / 2006

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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To demonstrate that the axe effect can happen anywhere, girls had impressions in their backs left from being pressed against various objects like: car steering wheels, gym locker doors, elevator buttons and coat hangers.

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