Cannes Lions

AXE VICE DEODORANT

BASCULE, Tokyo / UNILEVER / 2008

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Overview

Description

The site is created for a promotion campaign upon the arrival of the new fragrance of AXE "VICE".

We developed a First Person Shooting game in which users are to get AXEBUSTERS - a squad of super solid girls in the mood, in response to the campaign's tagline: "Get the solid girl in the mood". This time we aimed for providing users with contents to play and have fun with.

The game was made as simple as possible without any advanced rules or interfaces, but very addictive.

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RIN BUCKET

J. WALTER THOMPSON INDIA, New delhi

RIN BUCKET

2018, UNILEVER

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