Cannes Lions

AXE VS NMD

ESCAPE DIGITAL MARKETING GROUP, Kiev / UNILEVER / 2013

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Insight: young people rarely have problems with 'whom and when', but as it usually occurs they have no place to go

Solution: we focused on the problem and founded the mysterious NMD Club (UA acronym of 'No place to go') on the 1st stage and proposed a dream apartment to those who perform the tasks of the competition and will be released from the club first on the 2nd stage. The guys had to try hard: they were interviewing, filming videos, placed ads in newspapers etc. And they always mentioned AXE - it was the main condition.

Attn jury: If FB page doesn't translate the VK one will.

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