Cannes Lions
DUVAL GUILLAUME , Brussels / DEXIA BANK / 2006
Awards:
Overview
Entries
Credits
Execution
We capture our audience in the moment itself when they plan to spend (or save) their money. We do this in a non-patronizing way.
Outcome
This campaign elicited 18,000 new banking accounts for Axion, which represents a 10 % raise in their client database.
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