Cannes Lions

AXION

DUVAL GUILLAUME , Brussels / DEXIA BANK / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

We capture our audience in the moment itself when they plan to spend (or save) their money. We do this in a non-patronizing way.

Outcome

This campaign elicited 18,000 new banking accounts for Axion, which represents a 10 % raise in their client database.

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