Cannes Lions
SAATCHI & SAATCHI, Milan / TOYOTA / 2011
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Toyota Aygo Connect is the only full optional car in its category with such a low price.The goal is to let people understand that when they are about to buy a car they don't have to give up some optionals to stay into the budget they had planned.How many people found themselves forced to give up something when buying a car? "I take the aircon, but I give up the radio cd. Actually, I'll take the ABS, but I'll give up the navsat...".
With Toytoa Aygo Connect, instead: "GIVE UP NOTHING".
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