Cannes Lions

AYRTON SENNA FOREVER

JWT BRAZIL, Sao Paulo / INSTITUTO AYRTON SENNA / 2014

Case Film
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Overview

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Description

The film pays tribute to Ayrton Senna, the pilot and the man. By bringing up all the examples he left us, the film invites the viewer to become a donor and supporter of Instituto Ayrton Senna, that has kept over 12 million Brazilian children in school.

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Shortlisted Cannes Lions
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PHILANTHROPY

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