Idea :By using the afterimage effect of animation movie, make the Azera move in 360-degrees with a striped-transparent film.

To make the Azera rotate, we gathered several images of the Azera in different angles, sliced them in vertical and relocate them in a special order.

In this way, people can experience the optical illusion and see the Azera rotating in different angles when moving the striped-transparent film left and right.

Now, people can see and experience the Azera in 360 degrees in print, without visiting dealerships or watching the TV commercial. Without any additional media execution after the execution of this print ad in the Pan-Arab region (Middle East) :1. 130% increase in the total number of visitors at the dealerships2. 210% increase in the brochure requests via homepage3. 230% increase in the test-drive requests via dealer shops