Cannes Lions

B9 TRIBECA

R/GA, New York / SUBARU / 2005

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We created a multi-channel campaign that encompasses a sitelet, online banners, emails and interactive kiosks to create excitement and demand for the launch of the B9 Tribeca, Subaru's first progressive SUV.

The sitelet is accessible from the Subaru.com homepage, emails and banner ads. Users are greeted with a dramatic flash introduction and then invited to explore a 360 degree view of the car that brings to life Subaru's new design and style emphasis.

To support the launch, travelling interactive kiosks were created to capture customer opt-ins across the nation's 40 major auto shows.

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