Cannes Lions

Baba Valentino

SPITFIRE FILMS, Johannesburg / CHICKEN LICKEN / 2024

Film
Supporting Images
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Valentines day/ month is saturated with themed promotions and commercials; How does Chicken Licken, South Africa's biggest locally owned chicken franchise, own the month? While also showing we are a proudly South African brand.

Brief and objectives were to create an engaging campaign that speaks to Chicken Licken's "Love Me Tender" burger who's mantra is in the name "love me tender".

The Chicken Licken audience loves the brand and needed to be entertained and engaged, while promoting the burger.

Execution

The real story of Saint Valentine is a bit sketchy, so in this epic film, we imagined an entire dynasty of Baba Vs (African “Amelies”), helping struggling lovers through the ages.

But with the arrival of the ama2000s (Gen Z), love became even more complicated and Baba Valentino needed a new approach... Something tender

Outcome

14.9 Million Overall Impressions

1.2 Million Completed Views on YouTube

2.1 Million Views on Facebook

4.7 Million total engagement

Similar Campaigns

12 items

Undefeated Since Forever

ROMANCE FILMS, Cape town

Undefeated Since Forever

2024, CHICKEN LICKEN

(opens in a new tab)