Cannes Lions

BABY

ADAM&EVEDDB, London / VOLKSWAGEN / 2013

Case Film
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

We see a dad driving his sleeping baby around the empty city in his VW Tiguan.

Every time he has to stop his car, it’s engine automatically cuts out and the baby immediately wakes up and cries. When the lights turn green, the engine hums back to life and the baby drifts happily back to sleep. The dad endures this stopping and waking his baby several more times.

Eventually, the dad stops alongside another car, a Volkswagen Golf. His baby starts crying again, but this time is joined by the cries from another baby from the Golf next to him. “Start/stop technology, available across the range.” They give each other a sympathetic nod, before driving off their separate way. The VO continues “At least you’ll save money on fuel.”

Execution

Arrangement of "Go to Sleep Darling Baby" (traditional version)

Arrangement by Benjamin Cocks through SIREN.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The SupportBelt

VML, Detroit

The SupportBelt

2024, FORD

(opens in a new tab)