New Balance’s brand positioning is 'ALWAYS IN BETA’, meaning we are never the finished article in life. We are always developing. Always improving. This is as true for athletes as it is for everyday people, no matter their age. What if we pitted two of the most unlikely competitors against one another to prove this in a memorable and hugely viral way? The world’s number 1 ranked fast bowler. Against a baby. Introducing Baby vs. Dale Steyn He must copy the actions of a 1 year old baby for a single day. If he keeps up, he wins. If he doesn’t, she wins. You’re an athlete from the day you’re born. Keep pushing to be a great one.