One aspect of the parties is a Limbo contest, so we decided to create DM mailings with images of people limbo dancing underneath the doors of the consumer, simulating the contest in 2D.

Without the media no idea. Only the right use of the poster in combination with the placement, created the effect of the person doing a limbo dance.

The DM mailing was so different and entertaining that it guaranteed the success of the party. Plans are being made to use the mailings in other cities as well.