Bacardi asked Y&R to develop a new business card for their sale team.

We thought about how to create the business name card and how it would differ from common formats.Bacardi is in the alcoholic drinks business so we linked the business name card and the product together. We decided to create a business name card that could function as a business card and a bottle opener. In addition, the material should be unique.

Good feedback after the official launch. It has captured the attention of the consumer well. It also functions very usefully, as both a business card and bottle opener.