We created a music theme called “Free your passion vibes” and then 11 remixes, each one representative of a characteristic dance scene: Drum n’ Base (2 remixes). Pop House (2 remixes).Hip Hop, R n’ B, Trip Hop, ProgressiveDisco Pop, Mainstream, Tribal; and we placed them each one during the relevant dance scene zone of specific radio zones.

Sponsoring the relevant radio zones we achieved a number of 11,300 spots for 300,000 euros and a 50% coverage of the target audience, plus 150 co-ids for “Best Radio FM” per month for 6 months, for free!