Human nature dictates behaviour and eradicating our social drive is an impossibility. The film respects that truth while also acknowledging a new reality. After a long lockdown, bars around the world started opening again. People got excited and started going out only to find out that the new normal was quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers. Heineken wanted to acknowledge this while giving a fresh perspective on the bars’ new rules, capturing the awkwardness of the new normal while reminding everyone that in order to keep bars open we need to #SocialiseResponsibly.