Spikes Asia
FINAL FRONTIER LTDA, Shanghai / THE RITZ-CARLTON / 2019
Overview
Entries
Credits
Background
The film is part of Ritz-Carlton's series "Let Us Stay With You", telling the true stories of guests experiences staying at Ritz-Carlton resorts around the world
Execution
The piece was executed in hand-drawn 2D cel animation. The storyboard was developed for the initial pitch (1 week), we spent 1 week exploring the design, followed by 4 weeks to produce all the characters and backgrounds, the animatic (2 weeks) and finally the animation (6 weeks). Our idea was to use bold lighting to create a rich atmosphere and dramatic mood. For the characters, we aimed for simplicity and elegance in their body forms, but with enough detail to portray the age and ethnicity of the characters. The clothes needed to place the characters in specific eras and locations, starting in a 1960s Russian winter and finishing in summer in modern day China.