Cannes Lions

Bai Echo

BARTON F. GRAF, New York / BAI / 2016

Film
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In the world of food and drink, you kind of have two choices:

- Something that tastes good but is terrible for you

- Or something that is good for you but tastes terrible.

So when Bai introduced a drink that somehow, inexplicably was both good for you - with only 5 calories and antioxidants - and also tasted amazing. Well, that didn’t make sense, kind of like having an Echo with a cheeky British Accent.

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