In India the market for irons sees a great deal of product parity. The client wanted something that would induce a sale at the retail level. They decided to develop a unique special packaging for their irons that would not only create a visual difference but would also reflect the ethos the brand that has always been to care about consumers and constantly innovate for their benefit. The special packaging for this particular brand of irons would be for a limited period of time.

The need to offer something extra to our consumers led us to examine the entire process of ironing clothes. We noticed that most consumers seemed to find the task of folding their freshly ironed clothes very cumbersome. We then looked for a way to aide them in this moment of need. From here came the idea of offering them a ‘Fold Aide’. Thus emerged the ‘Fold Aide Box’, which is not merely a storage space for the iron, but can also be opened up like a board with flaps to help them fold the freshly ironed clothes.

Sales of Bajaj Majesty Iron in its special packaging saw a dramatic rise. Units with the special packaging were sold out faster than we had anticipated. Distributors report incidents where consumers came into retail outlets and asked for the product by name and the design idea.