Cannes Lions

BAKED SNACK CRACKERS

LEO BURNETT CHICAGO, Chicago / KELLOGG'S / 2011

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This is a behind-the-scenes look at the an engaging dynamic between the two characters from campaign: Our “Cheesearcher” – charged with overseeing the maturation process – and a particularly immature round of cheese we affectionately call “Ryan.” Joe (our Cheesearcher) discusses the patience it takes to wait for cheese to mature. He suffers through the cheese’s immature antics – ever hopeful that he'll finally be able to check the “READY” box on his clipboard. Through it all, one thing is clear: CHEEZ-IT is willing to wait for their real cheese to mature.

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