Brief: In order to strengthen our target audience’s brand loyalty and boost web traffic, we designed a customised version of the Space Invaders video game to carry out a ‘viral marketing’ campaign with the aim of directing users to Ballantine´s website and enjoy product offers. This campaign was complemented with layers. Objectives:Get target audience to know our client’s website, boost web traffic and so increase the number of registered users in our database. Target: Young Lions, socially active 23-25 year-olds , who belong to a large group of fun-loving friends, enjoy travelling, music, fashion, eating out, and have no qualms about spending money. They are independent, active and ambitious.