Clients and agencies formed a very effective partnership allowing us to build up an in-depth understanding of our target audience and use these insights to tailor an original and exciting communications campaign.Through research we identified our target 'Young Lions' to be highly media literate. So, in order to gain their respect and credibility we had to appeal to their intelligence.Our solution, was to develop a precisely targeted proximity communications campaign that focused all media activity in locations relevant to the social activities of Young Lions; sports, bars, pubs, clubs and cinemas.