Since we had to launch the Balls Dream Band and its first hit, the media agency helped us to implement the creative idea proposing a preroll as trailer of the first videoclip of the boyband and a teasing promocard campaign.

Promocard and preroll pushed users to watch the video and live the experience.

RESULTS:

This web campaign had the title of Best Practice by YouTube.

We had more than 4 million views in 1 month.

The experience was adopted by 33 countries around the world after the Italian launch.

All the best advertising blogs and magazines talked about the Balls Dream Band.