We focused all our messages around Las Batichicas, transforming them into brand celebrities via two days of intensive activity.First we visited key media outlets (the sports press and TV that our target loved) to turn Las Baltichicas into stars.And then we organised a series of one-day-only meet the fans events taking the beautiful women that Chilean beer drinkers wanted to meet at key locations downtown, on university campuses and in car mechanic garages.Once again we ensured the media were there to record everything.We drove further reach via a bespoke Facebook fan page, photos on Flickr as well blogger outreach.We turned Las Baltichicas into stars and made the dreams of Chilean beer drinkers come true.

Las Baltichicas were massive, garnering PR worth $160,000A social media takeover included 3,500 Flickr followers.All brand scores improved with consideration up by 19%.Baltica Beer gained five points of market share in the budget beer sectorPR ROI alone is 29:1