The idea is based on the tagline "Happiness is made of small things". We are gradually zooming the narrative picture, staring from the broad, city panorama, all the way to a single, small chocolate Bananica candy, and then zooming out the same way, in order to demonstrate how the small things have the power to change our outlook on big things in life.

We used barcode scanners at the cash registers as media, for the first time! We reprogrammed them, so that whenever a Bananica is scanned, instead of playing a usual "beep" sound, barcode scanners play a recognizable Bananica tune.

There was a significant rase of sales in every store where Singing barcode scanners were installed.