We had to downplay the personal loan experience. At the same time, we had to demonstrate that a personal loan can allow you to do anything you want.We decided to take advantage of the spring period, when everything reawakens, as the first communication theme, with others being the following seasons - one mailing per season.The piece is a noticeboard that acts as a reminder for everything you want to do. The great advantages of the product are highlighted many times and in various forms, as is the evident and immediate call-to-action (coupon to deliver to post offices) to encourage a response.

The campaign was sent to 50,000 BancoPosta account holders who have never used the personal loan service.It was delivered on the March 21, the first day of spring (well, if the client is Poste you can be sure the delivery takes place as scheduled).Results will be available in a few weeks.