Literally speaking, each one of us views the world through different coloured glasses. Different people view things in a different light – e.g. for some cricket is a religion while for others it’s a waste of time!

Only when someone reveals the other viewpoint, does one see a different perspective. This formed the crux of the creative idea.Research shows clear communication and understanding of the brand promise by customers.

Over 6,40,000 footfalls hit places where the posters and billboards were placed, and over 3800000 people actively participated in the SMS feedback over a period of two months (Oct06 to Nov06)Production: US $ 1111Rentals: US$ 35,555Agency: US$ 4000Total: US$ 40,666